Our Company

FinRo Oy is a Finnish company aiming to offer the highest-quality products at the best prices to you and your customers. It’s been our mission since day one and is the very heart of our business.

Today, we’re introducing branded BioChef Vitality4Life approved products.

FinRo Oy has the exclusive distribution rights for BioChef branded products on the Finnish market

About Vitality4Life

The Vitality 4 Life UK Head Office was opened in 2007, as an exciting step towards bringing a unique range of healthy living products to the UK and EU markets. After 15 successful years in Australia, where the company originated, the Vitality 4 Life team was excited by the possibilities of this relatively “un-tapped” healthy living product market across the UK and EU.

Vitality 4 Life is a team of dedicated individuals who are passionate about both health and the Vitality 4 Life Approved Product Range. Owner and Company Director, Roger Akins, first discovered cold press juicers in the late 1980’s. Understanding the importance of raw foods and his personal experience of using raw fruits and vegetables to turn his health around; Roger saw cold press juicers as miracle machines. A machine which could deliver a nutrient-dense living juice directly into the blood stream. A machine which would allow one to consume a normal days worth of fruits or vegetables in just one glass! His incredible passion for cold press juicers and raw foods was the beginning of Vitality 4 Life. Starting simply as the knowledge of what juicing and raw foods could do for one’s health.

Roger then began to expand his knowledge; learning the principles of Dr Norman Walker’s teachings, and other inspiring natural health professionals. One such person was Brian Clements, director of the Hippocrates Institute. Together with Brain, Roger developed the GreenPower Hippocrates Twin Gear Juicer and began importing them into Australia. This was the beginning of the cold press juicing industry in Australia and infact for most of the western world!

Since then, cold press juicers have evolved and developed; making them smaller, compact and easier to use and clean without compromising the quality of juice. Cold press juicing has now become mainstream and the general consumer is more conscious of their health and the benefits of raw foods. Today we have a wide range of cold press juicers to suit individual needs and requirements.

Vitality 4 Life Approved Product Range has also expanded. Sourcing products from around the globe which help our customers to access more raw foods, living juice, pure water, clean air and holistic exercise. These are what we believe to be the fundamentals of good health and vitality and we are proud to be able to offer this to our customers.

Vitality 4 Life now has offices in Australia, New Zealand, UK and Europe and distributes globally.

You will now find Vitality 4 Life Approved Products in most major retailers in Australia such as David Jones, Myer, Harvey Norman, Good Guys and Big W as well as health food stores, health practices and retreats.

In the UK and Europe you will find us in stores such as Selfridges & Co, Fenwick and the Good CookShop.

As the company has grown, we have always tried to give back to the community by providing sponsorship, products and resources. In late 2013, Vitality 4 Life became a Platinum Partner of the National Breast Cancer Foundation, committing to raising $100,000 for breast cancer research during the year. This partnership has grown stronger with Vitality 4 Life supporting projects such as the Mother’s Day Classic and the Scar Project.


Our mission is introduce and promote the benefits of cold press juice onto the Finnish market. We want to help Finnish discover and  get accustomed to the healthy benefits of using the cold press juicing .